@interlink74760413: Understanding User Behavior Through ATV 📈 Average Transaction Value can tell a story about how customers interact with a business. Suppose a merchant has: 50 transactions Total value = 5,000 ITL ATV = 100 ITL If the same merchant later processes 50 transactions worth 7,500 ITL, ATV becomes 150 ITL. The number of customers stayed the same, but the average transaction value increased. That kind of information can help businesses evaluate changes in purchasing behavior. #InterLink #ITLG #ITL