@chur.lim: Ranking meta ad optimisations from F to S tier - Turning off ads at the ad level (C tier): Many still do this, but Andromeda builds adsets into a creative sequence, so pausing ads disrupts sequencing and ramps up fatigue. - Offer optimizations (S tier): Shaping your offer drives demand; changing appeal is extremely impactful. - Changing bid strategies (B tier): Bid and cost caps can hedge volatility, but other strategies offer limited benefit. - Scaling to exit learning (D tier): Don’t blindly chase 50 conversions/week; scale based on your performance. - Testing incremental attribution (S tier): Optimising for incrementality finds conversions that wouldn’t occur without your ad. - New audience tests (B tier): Interests and lookalikes are often outperformed by Meta’s broad targeting.

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