@tjscreates: 🥲 Not necessarily. Try this 👆

Sometimes, it’s simply a case of knowing where to start.

One technique I’ve used for years is pulling colour directly from reference imagery using Image Trace in Illustrator.

Find an image that captures the colour, atmosphere or feeling you’re looking for.

Rather than randomly adding colours to a canvas, Image Trace can map the colours within that image and give you a palette to begin exploring. Now you have a foundation. From there, the real work begins.

Refine the colours. Increase or reduce contrast. Explore hierarchy. Test combinations.

And most importantly, see how they actually behave when applied across the brand.

This isn’t a case of extracting five colours from an image and calling your colour palette finished.

The goal here is to remove some of the guesswork at the beginning. To start with colours that already have a natural relationship.

To give yourself something meaningful to refine rather than staring at a blank canvas and randomly moving sliders around.

A reference image can already contain much of the colour relationship you’re trying to create.

This simply gives you a way to uncover it.

Extract. Refine. Test. Apply. 🎨

Give it a go. 👨‍💻☕️

#Brandidentity #logo #LogoDesign #BrandDesigner #graphicdesign

emeryz33 :

I’ve been a graphic designer for 20 years… this just blew my mind. Literally, out loud, said “wait, wait, wait, how’d you do that?!” 😅

Shadi :

Not cool stealing god made color palettes

gillaspymusic :

Just. Wtf. This is incredible.

Rachel 🌻 :

is it possible to replicate these steps in Affinity?

TripDog :

That’s a fantastic idea. Can’t wait to try this out!

off.brief :

wait a gd second. ive been manually typing out swatch captions my entire career 😩

photosbysean :

I usually go to Pinterest and then type a color palette I want (e.g. summer beach color palette) and then copy and paste to create a palette using the eyedropper. But this was awesome to learn too!

Unsolicited_Opinion :

InDesign will pull generate color palettes based on an image.

Nicola Dorans :

Stupid question - is this Mac feature only or does it work across Microsoft packages too?

kylie5593 :

This is amazing 👏 thanks for sharing!

Amolián Elvéin :

me gusta mucho vee qué hagan contenidos como estos, es una gran forma de luchar contra la IA 🫰🏻🩷🎉

Tom | Brand Designer :

One of those little techniques that’s stayed in my process for years. Nothing complicated, it just gets you moving when the blank canvas isn’t giving you much back. 👨‍💻 Hope this helps 🤓👍

Pooawl :

this is great, thank you!

Azhar :

I should those shitty free web tools that create swatches from image and go with AI subscription instead!

Bethany In Minnesota 🔥🧊 :

This is awesome! Thank you.

greasyndapper :

Solid

Pengangguran Terbuka :

thank you

Blue Bird :

nice

paralosqueamandemasi :

hay un truco aún mejor que te devuelve caudraditos de color

Rae :

I don't even know what program this is

Rentschi :

Try mosaic 🙏

ElNimal :

So you basically leave the design choices to the vector algorithm instead of handpicking approximate color that better suit the project?

Mohammad Vai(محمد ) :

Beautiful work ❤️I am graphic designer ❤️but Waiting for practice with new Vip Clients ✅🫱🌺 My protfolio website www.rgdagency.com

Bookman Joe :

El_Olafo :

What?