@afrivision.media: Across several Chinese cities, prime advertising spaces that normally feature commercial brands and celebrities are being given to portraits and quotes from prominent scientists. The campaign began gaining attention in Shandong in August and has since appeared in other regions, including Anhui, Inner Mongolia and Jiangxi. Large screens and advertising billboards have featured figures such as missile scientist Qian Xuesen, hybrid-rice pioneer Yuan Longping, and Nobel laureate Tu Youyou. The message behind the campaign is simple: scientists should be the “stars” society looks up to. Some of the displays have drawn people to stop, take photos and share the campaign online, with the idea that public attention should also celebrate scientific achievement and contribution to society. #AfriVisionMedia #China #Science #Scientists #Education