@ashleyabaco: We spend so much time studying brands like Apple and Nikebut some of the most powerful brand systems were built outside of business entirely. Marcus Garvey’s work is such a strong reminder that branding can do more than sell. It can give people a shared language, identity, and something bigger to believe in. Maybe we don’t just need more diverse case studies. Maybe we need a bigger definition of branding. Thank you to Branding for Black Liberation, created by @adebukoladotcom and edited by Dr. Aminah Pilgrim, PhD, @aminahnailah for inspiring this post!

SimH20 :

Surprise! Surprise! Marcus Garvey isn’t mentioned in ANY American school until HIGHER education.

The ALT+R :

Semiotics is such an important, yet under appreciated, skillset to have. cultural fluency at its best.

SM :

Very interesting take

loisingemini :

where did you read it? i studying design rn at a pwi and this would really do it for me

lookmanohandss :

🇯🇲🫡 yes Fahdah.

Divinci West :

kiewrotethis :

Thank you for this. This is dope!

glo :

Need this

xol :

one of our National Heroes 🇯🇲

user2538647538323 :

Bahamas?

Nij🇺🇸 :

Branding is literally a science. Everything has a science behind it & it’s all about understanding human behavior and why they react to things the way they do it!

DonnaDee6 :

I always talk about Garvey that man was genius. He showed blk people how to even dress & collaborate but he was sold out by FBA.

Natalie J :

Yessss!! Printers and Graphic Designers are importantttttt

XAYWIRELESS :

He Impacted millions before internet /social media… Cheers to a Pioneer 🥂🔥🎯

Epiphany Lotus :

The Black Star Line 😎

Lauren White :

You’ve gagged me sis. Yes yes yes 👏🏾

Courtni🦋 :

Bo. :

what a lovely video. thank you!

Noahamin :

“Most successful branding was teaching us how to see our selves” 💎

Lawaaba :

My mom and godmother founded a private school called Black Star Educational Institute in 2009 named after his Black Star Line. He is the 🐐!! Loved this breakdown 🫶🏾

JAY. :

I always thought naming his ship Black Star Line in the early 20th century felt very advanced and intentional

HURT216 :

looking for inspiration within our cultures rather than corporations seems like a great idea for improving relations throughout the diaspora as well

Dime Jones :

That we still use to this day!

funniyogiri :

How can we access the course you tool to learn this?

Ife Dudley :

I would love to know how you were able to take her course?