@bassetts.bouken: 🇯🇵 Japan’s Most Unusual Festival…🫄 … goes to Shibukawa’s Heso Matsuri, or the Belly Button Festival! 🤭 The origin of this festival is just as charming as it looks too! It began in 1984 with an aim to revitalise this quiet town in the centre or “belly button” of Japan so this tradition of locals hopping around the town with with paintings on their stomachs & large hats hiding their faces was born🕺 Before you leave seek out the jizo statue and rub the red belly button, it’s said your wish will come true! ✨ it’s also said to be popular for those wishing to get pregnant🤰🏻 📆 Early September (this year it’ll be Saturday 5th September) #bellybuttonfestival #hesomatsuri #onlyinjapan #matsuri #japan

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Friday 04 September 2026 03:34:00 GMT