@viviana.graphics: we’ve all heard this expression at least once, but sometimes it’s hard to really understand what it means and how it applies to a brand design project! my work with Good Candy Co. is the perfect example ✏️ when i first got approached with the project, the thought of creating a packaging design that would stand out on the shelves was pretty overwhelming. where do you even start? well, a discovery questionnaire is definitely the perfect first step 📝 thanks to the thorough questions in the questionnaire, i got to know the brand in and out: the brand’s essence, the founder’s story and what inspired her to start this business, the brand’s values, their personality and their vision for the future! in order to succeed, every problem needed a solution that felt aligned with the brand we were building ⭐️ and so we tackled them, one by one! the end result is a visual identity that perfectly balances playfulness with efficiency and displays the brand’s care for clean ingredients and sustainability 🍃 you can’t find a solution to a problem if you don’t even know what the problem is. that’s why asking questions and getting to know the brand is essential and the key to creating effective brand identities ✏️ 💌 does your brand have a problem in need of a solution? then i’d love to help you out and find it together! still one spot available for september ⭐️ #designtok #graphicdesigner #branddesigner #brandstrategist #designprocess

viviana ✷ brand designer

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Region: IT

Friday 04 September 2026 12:04:58 GMT