Debunking some common paid ads myths AI can run ads autonomously(Myth): In my experience AI can get overwhelmed by the sheer quantitiy of data points, noisy signals and flip decisions; skilled media buyers know that filtering that noise is equally as important as reading it. You can scale Google without Meta (Fact): It’s product dependent, but Google Shopping and Demand Gen increasingly support new audience acquisition You can scale with low ROAS (Fact): For many 7 to 8 figure brands, nCPA, LTV and LTV:CAC outsize ROAS as growth drivers. Turn off unprofitable ads at the ad level (Myth): With Andromeda shaping adset funnels, pausing ads there shrinks the funnel and speeds fatigue; review at the adset level. - @chur.lim