@girum_x: Another Business Lesson From EthioTelecom on How to increase Market share 💰📈🧩♟️ When most companies think about increasing their market share, the first things that comes to mind is taking customers away from their competitors. But there is another approach and it is to increase the number of people that are accounted in the serviceable available market by helping the people who have the willingness but not the ability to consume your product or service meet the preconditions needed to consume your them. This brings previously untapped segments into the market, which works the same as increasing the size of the pie instead of the size of the slice you get out of it. #ethiopia #fyp #finance #teachersoftiktok #market @Ethio telecom @Girum X @Girum X