@eastonuniversity: How Salespeople Talk Themselves Out of a Sale Sometimes your biggest competitor isn't another salesperson. It's your mouth. Customers can make the decision twice. First, they decide internally: “I'm going to do this.” Then they tell you: “We're going to do it.” There's a gap between those two moments. And the more you keep selling during that gap, the more opportunities you create for: New questions. New uncertainty. New objections. Instead, calmly ask: “Just out of curiosity, have you guys already made the decision to use us?” If they say yes? STOP SELLING. Move to the next step. Sometimes the easiest way to lose a sale is to successfully close it... and then keep talking. #HowSalespeopleTalkThemselvesOutOfASale #TalkingYourselfOutOfASale #StopSelling #SalespeopleTalkingTooMuch #SalesClosing