@eastonuniversity: How Many Times Should You Call a Prospect? How many times should you keep calling somebody who never responds? My approach: About 3 calls. No traction? Move them into what I call the spin cycle. Those prospects might get called once or twice a year. And if I've never made contact with somebody, my maximum frequency is generally about: Once every two weeks. Why? Because there are more people you can call. I'd rather shake more trees to see if an apple falls out than shake the same damn tree over and over again. Persistence matters. But don't confuse persistence with repeatedly chasing the same person. Shake more trees. #HowManyTimesShouldYouCallAProspect #HowOftenShouldYouCallAProspect #ProspectFollowUp #ProspectingCadence #SalesProspecting