@eastonuniversity: What Is the Most Difficult Part of Sales? It might NOT be objections. It might NOT be rejection. The hardest sales situation might be when the customer says: “WE WANT IT.” “WE'RE READY.” “SEND ME A QUOTE.” Because your natural instinct is: GO! But slow down. Do you actually know: Why they need it? When they need it? Why that date matters? What happens if they miss the deadline? If you don't know, don't just send the quote. Ask the questions. Understand what's happening inside their business. Because if something changes later, you need more than a proposal to help them make the decision. One of the hardest skills in sales is slowing down when the customer is telling you to speed up. #WhatIsTheMostDifficultPartOfSales #HardestPartOfSales #MostDifficultPartOfSales #SalesChallenges #DifficultSalesSituations