@neilpatel: Spirit Airlines stopped flying in May. Second bankruptcy in two years. Yet Google still wants to pay $10Million for the dead body. The planes are gone, the airport slots are sold. One asset left. At the bankruptcy auction, Google opened at 5 million dollars. An AI data company called Mercor countered at 7 and a half million. Then Google closed it at 10 Million. But the bids weren't for the planes or Airport slots. They were for 100 million internal emails. 500 million Teams messages. 30 million lines of code. Employee records that go back to 1986. And no, its not passenger data. This is purely internal: decades of how a real business thought, argued, and made decisions. Why pay that much for a dead company's inbox? Because it's the one thing AI can't fake. The most valuable data in the world right now is just real people thinking out loud… real decisions, real mistakes, real cause and effect. Which is why after the auction closed, another AI company came in with a 12 and a half million offer for it. Here's how you can leverage this kind of data for your business without a bankruptcy auction. People type their real, unfiltered questions into a search bar every single day… for free. And for business owners, those raw questions are a free roadmap: they tell you exactly what to create, what to fix on your site, and what to sell next. Tools like AnswerThePublic mine and present that exact data by looking at the different ways people search for a product. The AI data gold rush is just getting started, follow to not miss out!

Neil Patel

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Sunday 06 September 2026 18:07:56 GMT