@eastonuniversity: How to Sell Software to Executives Want to sell software to a CEO or senior executive? Stop leading with the technology. Your internal champion walks into the CEO's office and says: “I found this amazing new technology.” The CEO hears: “Something else you want me to spend money on.” Instead, give your champion a business case they can take upstairs: Here's the problem. Here's what the problem is costing us. Here's the financial upside if we solve it. Here's how solving it could give us an advantage over our competitors. Then introduce the software. Remember, inside a large company, your solution isn't only competing against other software. It's competing against every other place the company could invest that money. Don't just sell your champion on the technology. Give them the information they need to sell the business case when you're not in the room. #HowToSellSoftwareToExecutives #SellingSoftwareToExecutives #EnterpriseSoftwareSales #SaaSSales #SoftwareSales
