@build_in_public: This is an example of a major company dropping the ball with SEO. This is GoPro's stock: They IPO'd, then pretty much went down, down, down, down, down, down, down. GoPro's category-defining keyword is action camera. GoPro pretty much invented this. A lot of people search action camera every month. GoPro ranks nowhere on page one for this keyword. If you search site:gopro.com then action camera, the closest GoPro comes is this page: It has a good page title, Action Cameras for Sports. Page title is very important for SEO. Arguably more important for SEO is the URL slug. The URL slug does not have action camera in it. It just has cameras. The H1 is also extremely important. GoPro doesn't even have camera in their H1. That is tremendously bad. It just says Discover the Lineup. That does nothing for SEO. How about Action Cameras to Capture the Wildest Moments of Your Life - something like that; start the H1 with the keyword. In fact, their page is just overall terrible for SEO, terrible for relevance to the keyword action camera - which they created. And God knows GoPro needs all the help it can get. #seo #searchengineoptimization #ecommerce #digitalmarketing

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Monday 07 September 2026 02:24:17 GMT