BrandBossHQ | Brand Strategy
Region: US
Tuesday 08 September 2026 13:45:48 GMT
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michellegloves :
For you to assert the decline in stock is because "they fell into the woke movement" is is myopic, nor do political controversies alone destroy a blue chip stock. Nike did not lose $200 billion because of its social stances. It lost $200 billion because it stopped innovating, oversupplied the market with old shoe designs, and walked away from the physical retail stores where people actually shop. The marketing failure was losing the aspirational athlete, and the "just do it" mentality Further, the etymology of "woke" originated in the 1930's meaning aware of injustice.
2026-09-08 16:20:58
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The Bama Matt :
Woke= Broke
2026-09-08 15:21:47
6
Gabriel Logan :
But I want to pay $200 for shitty shoes.
2026-09-09 04:47:06
0
FreeTime :
McKinsey gave Nike the strategy that destroyed Nike
2026-09-08 21:22:14
4
Daily Vibe :
Naming “woke” as a bad thing shows you don’t know what that word means. Woke: “alert to racial prejudice and social injustice”.
2026-09-08 22:55:19
2
Kevin :
you know who to call
2026-09-09 01:35:35
2
Litar Mleka :
they're just freaking expensive? Like 80$ for a running t-shirt? 280 for running shoes? I mean a nice Italian shoe is like 400$ and it takes 8x more time to make. But the reality is that Nike is dead in USA but in Asia they're booming
2026-09-08 22:59:31
5
markwilliamstexas :
Puma was hot in the 80’s they died. Nike has an opportunity to recover but the window is closing.
2026-09-08 14:43:47
4
Palms@Tip :
I am watching Lululemon closely- they just hired Nike‘s consumer brands president…
2026-09-09 02:35:34
1
WakWak :
Just Lost It
2026-09-09 02:47:50
0
ccastillo :
They went woke...
2026-09-09 04:20:49
1
Jared | Building Parivas :
Are you buying Nike stock? Do you believe they have what it takes to turn this around?
2026-09-08 14:15:17
0
stuart_william :
All you have to ask is are people obsessed with Nike still? Or are they more obsessed with lululemon? Or ALO? Or On? Because it’s considered unfashionable and low quality to sport Nike today 🙏🏻
2026-09-08 23:07:26
1
Sam :
Great explanation. Can you also please explain will Nike stay on the s&P ?
2026-09-09 00:59:13
1
elcharlygalvez :
Whos the marketing agency for Nike?
2026-09-08 14:29:47
0
Julio | I Do Marketing 🎯 :
Don’t forget that Nike tied to go direct to consumer and this was a huge mistake. Pulling out of retail shops backfired.
2026-09-08 14:01:49
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Coach JJ 🏀🧘♂️ :
They need new designers. The products are extremely bad quality too. They can come back but they need new people in the room
2026-09-08 19:12:26
2
thefoxymarketingclub :
You covered all the points. 💯 Tough to say, but they may have gotten lost one too many times.
2026-09-08 14:18:37
1
Adrian Borowski :
they will find their path back, if they read my essay :)
2026-09-09 01:33:44
0
Partly Sunny :
Everything woke turns to 💩: * Disney * Bud Light * Target * Jaguar * Nike Failure is the best teacher, but some brands will never learn.
2026-09-09 06:29:36
0
WKND bike shop :
The market is wide open, my kids don’t want Nike, she wants new balance & asics & Birkenstock… at her school, Nike are not the dominant brand like when we were growing up
2026-09-09 05:30:46
0
Jerry Martinez :
💯💯 That was a huge mistake.
2026-09-09 01:48:01
0
Anthony Codi :
Oh no no no, they are very clear with who they are
2026-09-09 03:11:50
0
AdeelKhamisa :
I couldn't find my favorite Nike Jerseys etc at the Nike store.
2026-09-09 01:46:27
0
efe_homecinema :
I hope they come back .
2026-09-08 16:05:20
0
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