@livewithlynda: A drone light show over Lagos?! That sounds exciting! Only problem is, it’s an expensive solution to the wrong problem. When sales fall, the temptation is to advertise harder, rebrand or throw more money at visibility. But sometimes, the smartest marketing decision is to stop promoting and start investigating. The Marketing Consultant - Episode 2: The Wrong Problem is here. A LivewithLynda Original. Enjoy. 🤎