@evido.global: Most advertisers think Web Traffic is just about getting more clicks. In reality, TikTok lets you optimize for different levels of website intent. We cover them in the video. The real advantage of Web Traffic isn't choosing one option over another — it's using the right optimization signal for the role your campaign plays in the funnel. In the articel “TikTok Web Traffic Ads: The Mid-Funnel Objective, Explained in Full”, we break down how this objective works, why it can strengthen performance campaigns, and when each optimization option makes the most sense. Read the article on out blog (DM to get link). #TikTokAds #WebTraffic #DigitalMarketing #PerformanceMarketing #PaidSocial

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The landing page views and engaged sessions breakdown clarified the three traffic levels.

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