@forbes: “If you’re standing still, you’re moving backwards.” In the Season 2 premiere of A Different Take With Linda Boff, New Balance CMO Chris Davis discusses why brands need to continually evolve, how New Balance returned to its challenger-brand roots and why its marketing, products, storytelling and partnerships must reflect the brand’s values and personality. Watch Episode 1 of A Different Take With Linda Boff to hear more about the strategy behind New Balance’s evolution.

Forbes

Open In TikTok:

Region: US

Wednesday 09 September 2026 15:01:16 GMT

6066

251

Music

Download

No Watermark .mp4 (5.05MB) No Watermark(HD) .mp4 (3.91MB) Watermark .mp4 (4.6MB) Music .mp3

Comments

Devonta | NYC + Travel :

He’s basically talking about NIKE

2026-09-10 06:22:33

Manhxa Anime :

🤔🤔🤔

2026-09-09 23:19:21

Jenn McDonald :

Best 😍😍😍 @AVA ADDYSON

2026-09-09 15:30:57

Marcio Boza :

She make experimentation look confident @AVA ADDYSON

2026-09-09 15:29:57

Marcio Boza :

Your creative choices rarely feel predictable @AVA ADDYSON

2026-09-09 15:30:04

Jenn McDonald :

There’s something unmistakably original about your approach @AVA ADDYSON

2026-09-09 15:30:40

Marcio Boza :

You have a natural sense for what catches attention @AVA ADDYSON

2026-09-09 15:30:08

Jenn McDonald :

💙💙💙💙 @AVA ADDYSON

2026-09-09 15:30:48

To see more videos from user @forbes, please go to the Tikwm homepage.

Forbes

Open In TikTok:

Region: US

Wednesday 09 September 2026 15:01:16 GMT

Music

Download

Comments

Devonta | NYC + Travel :

He’s basically talking about NIKE

Manhxa Anime :

🤔🤔🤔

Jenn McDonald :

Best 😍😍😍 @AVA ADDYSON

Marcio Boza :

She make experimentation look confident @AVA ADDYSON

Marcio Boza :

Your creative choices rarely feel predictable @AVA ADDYSON

Jenn McDonald :

There’s something unmistakably original about your approach @AVA ADDYSON

Marcio Boza :

You have a natural sense for what catches attention @AVA ADDYSON

Jenn McDonald :

💙💙💙💙 @AVA ADDYSON

Other Videos

About

Legal