@forbes: New Balance has been synonymous with gray for decades — and rather than run from its “dad shoe” reputation, the brand leaned into it. In the Season 2 premiere of A Different Take With Linda Boff, New Balance CMO Chris Davis discusses how the brand used self-awareness, collaborations and storytelling to make that identity relevant to a new generation. Watch Episode 1 of A Different Take With Linda Boff to hear more about New Balance’s evolution.

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Wednesday 09 September 2026 17:00:07 GMT