What happens when a fragrance becomes dessert? ELOREA brought Seoul Bingsu inside its New York flagship for a limited frozen interpretation of WITH YOU (라온), its genderless Eau de Parfum. The exclusive WITH YOU Hallabong Citrus Korean Shaved Ice translates the fragrance’s bright fruit notes into something you can actually taste, pairing Hallabong citrus with grapefruit and strawberry in a Korean bingsu. Seoul Bingsu is a New York pop-up from Ara Go, founder of Seoul’s Tokyo Bingsu, bringing another layer of Korean connection to the collaboration. Running August 26 through today, September 9, the experience turns scent into flavor—one fragrance, reimagined through shaved ice. #ELOREA #SeoulBingsu #Bingsu #Hallabong #KoreanFragrance - @chillywillyicecream