@theventure: Tag @deangraziosi to see it 👇 Dean Graziosi spent between $400,000 and $600,000 a week on television, and kept it up for the best part of a decade. Over nine years he put as much as $100 million into finding out what makes a stranger watching late-night TV pick up the phone. That is why his real estate course ran every day for seventeen years. Most infomercials are gone within a season. His survived because he treated every ad, every offer and every price as a test against the last one, and the ad still on air after seventeen years had beaten thousands of others. The testing is what sold a million manuals. The letter to Tony Robbins sat on top of that. He wrote it at 27 and Robbins partnered with him at 47, and the twenty years in between are the reason it happened. Robbins had an audience and wanted to teach online, so he needed someone who could sell to millions of people through a screen, and Graziosi had spent two decades doing exactly that. Robbins brought the crowd and Graziosi brought the machine: 250,000 people watching live, $33 million in two weeks, and the biggest online course launch there had ever been. His businesses have now generated over a billion dollars, and the weekly cheque he started sending his mother at 26 still arrives. Follow @theventure for the greatest founder stories ever told. @Dean Graziosi @Tony Robbins @Mastermind

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Wednesday 09 September 2026 22:45:32 GMT