@brendenbuilds: Retargeting will inflate your account ROAS. But if you turn it off. It’s very likely overall revenue or lead count for the business will not drop. #metaads

Brenden
Brenden
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Thursday 10 September 2026 00:26:30 GMT
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bw.ilson
b :
With you! 90% of spend goes to net new.
2026-09-10 01:29:35
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jijistyles
jijistyles :
is it though? Retargeting is to pick up the ppl who didn't convert eg. initiated checkouts within the last 30 days or ATCs. it's more about the creative for sure to get those ppl but it's still useful to maybe create a separate campaign or adset to track that audience
2026-09-10 00:37:19
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beardpreneur
Mitch | Paid Ads | E-Commerce :
I guess I will show the results in adbeacon tomorrow that only does click attribution. How many times should we stitch each other? Lol
2026-09-10 03:39:37
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