@brendenbuilds: Retargeting will inflate your account ROAS. But if you turn it off. It’s very likely overall revenue or lead count for the business will not drop. #metaads
is it though? Retargeting is to pick up the ppl who didn't convert eg. initiated checkouts within the last 30 days or ATCs. it's more about the creative for sure to get those ppl but it's still useful to maybe create a separate campaign or adset to track that audience
2026-09-10 00:37:19
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Mitch | Paid Ads | E-Commerce :
I guess I will show the results in adbeacon tomorrow that only does click attribution. How many times should we stitch each other? Lol
2026-09-10 03:39:37
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