@sammicohentalks: 📉Nielsen has estimated more than 85% of new CPG products fail, and that’s before you add a founder scaling a podcast network, an ad agency, live events and a TV slate. Lionel Messi’s beverage brand also shut down a few months ago. It’s hard being a beverage brand in 2026. 💭Who’s the next celebrity beverage to go?
My mom saw some of the merch and drinks at Target and said, “Unwell? Why would I ever wear or drink something called that?” Outside of Cooper’s Army I imagine a LOT of people felt the way she did at the branding.
2026-09-10 18:44:54
2
Justin :
I was able to try the watermelon drink for free and it was gross.
2026-09-10 04:04:18
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Queen of the Pantry Chef :
I bought one at Target when it was released. Honestly it did not taste good at all and the ingredients were not good either. May have been better if it was just water.
2026-09-10 09:48:15
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Denny Jones :
The energy drinks were a bit odd but I liked the hydration ones
2026-09-10 19:50:08
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Megan 🌺 :
Unwell drinks had a weird after taste I could not get over.
2026-10-05 15:33:40
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SassandLaughs :
In the beverage space, and this tracks. We’re always analyzing repeat purchase rates to determine the health of the brand.
2026-09-10 15:13:13
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vanessa.skaggs :
Can confirm, these tasted nasty
2026-09-10 04:35:28
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Alejandra Genevieve :
Also gotta think about who the followers are- they are sharing spaces with roommates or family, most of which don’t have the celeb connection, so if it doesn’t hold its own to make the main grocery run list then it can’t really go anywhere but a “fun lil treat”
2026-09-10 19:14:36
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KHdz :
I bought it once and it was not good at all, so I didn’t repurchase. You’re totally correct
2026-09-10 13:48:14
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user303507671 :
Great as always!
2026-09-10 02:32:11
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MEMORÍ •Narrow Fit Sunglasses :
Product has to turn faster than what’s around it on the shelf, or you’re toast! (Was a CPG buyer 10+ years ago)
2026-10-05 14:54:14
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kad :
Curious on your thoughts on Tom Hollands BERO
2026-09-10 05:02:47
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Chris :
as usual, I’m *obsessed* with ur content
2026-09-10 14:23:56
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lucy :
I follow her not bc I will buy any products she is selling it’s just timeshare how these people think . Brands need to know that followers do not equal sales
2026-09-10 20:42:51
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Greenlexi :
😳😳😳
2026-09-10 21:24:18
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Lauren Schmidt :
😂😂😂
2026-09-10 04:58:54
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youinreverse :
Influencers and celebrities can force you to buy their product, ONCE. If you want to actually build a brand and not just expo white label it, you actual have to put some work into it. You think anyone is actual eating Khloud popcorn???
2026-09-11 16:12:02
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