@dtcaileen: day 71: sharing the campaign structure for my next test cbo $100 budget 5 ad sets, 3 ads per ad set 15 ads total I separate ad sets by format & concept to test cleanly and with intent my comp is running natives, statics, and videos my test is a bit heavier on natives but I’m gonna test all 3 formats in its own ad set and yes I’m considering natives and statics different formats also you can test vids in the same campaign as statics, just keep them in different ad sets also wanna mention I am using the same copy on all the ads inside an ad set, so there’s 5 unique copies across the 15 ads the only variable changing across ads is the creative here’s how im structuring my campaign 1st ad set is videos, again all the ads are of the same concept/big idea 2nd ad set is statics 3rd ad set is natives 4th ad set is natives 5th ad set is natives I have high conviction for this next test, if there are a few sales in the first 3 days, I will try to force this product to profitability, per what I learned in Origins #higherupwellnesschallenge #unignorable30 #ecommercetips #aidropshipping #fbads

Aileen

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Thursday 10 September 2026 05:53:55 GMT