@idigitaldentistry: Dr Milad Shadrooh calls email the glue of a marketing strategy, and one of the highest-return channels going. His key distinction is ownership. On social media you are renting space on someone else's platform, at the mercy of algorithm changes. With an email list, you own the audience outright. From there it is about relevance and automation. Segment the list, personalise the message, and set up sequences, welcome emails, follow-ups, win-backs for patients who drifted away, that nurture leads around the clock without any manual effort. iDD and Avant Garde Dentistry have launched Aesthetic Smile Design Excellence, an online course that takes an aesthetic case from assessment through to delivery. Eight modules, 41 chapters, and more than 14 hours, taught by Dr Robbie Hughes, Dr Jameel Gardee, Dr Milad Shadrooh, Dr Bhavin Bhatt, and Emily Roscoe. 📥️ Course details link in bio.

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