@bellahodgman: I really hope the rhetoric around Influencer marketing changes! There’s a reason why it works and I think we all know deep down that the reason is US engaging with it! I’m not ashamed to say Sophadopha made me want the new iPhone it’s so cutie

Bella Hodgman
Bella Hodgman
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Region: AU
Thursday 10 September 2026 14:04:56 GMT
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meowstronauttt
Meowstronaut :
Who is sofa dopa
2026-09-10 21:55:04
196
jaayshot
jaayshot :
Who tf is Sopa Dopha 😭
2026-09-11 05:40:07
51
jadshammons
Jads :
girl i didn’t know who sofa was until this video
2026-09-11 00:06:10
86
olivermillsn
Oliver Mills :
You couldn’t pay me to hate Sopha Dopha she’s the goat
2026-09-12 20:22:58
15
emma_roseeeee
Emma :
literally have not seen one other video from the apple event other than hers!
2026-09-10 21:28:55
964
tlambiam
Tim :
Unfortunately these influencers and their content are the new tv commercial. The problem is it blurs the line between authentic opinion and paid sponsorship. Just imagine everything is a paid ad for something and it all makes sense.
2026-09-11 17:25:11
45
thatgirljosieee
Josie Ewing :
EXACTLY i love her
2026-09-10 20:11:53
307
peachykeenhoneybee
remi :
sorry babe i only know ijustine
2026-09-11 16:48:23
13
katrinacouro
Katrina Couroyannis :
She made me want the double phone 😭
2026-09-10 15:48:27
71
ewwitsbrooke
brooke ☆ :
They need to reach audiences OUTSIDE of their current to expand their reach, and this is ONE way to do it!! The more people realise that, the more they will realise why creators with engaged audiences will be invited to share about it 🤷🏽‍♀️
2026-09-10 20:32:59
98
yana.mmarks
Yana :
THIS!
2026-09-11 05:37:17
25
zebraass
Zebraass :
She was the only person I’ve seen so far show how the phone case works
2026-09-11 08:41:34
7
ems11
Emma :
She actually had me considering buying the Duo even though I know it’s not practical for how I use my phone 😅
2026-09-12 11:58:29
1
tjaco16
Tjaco :
It’s free marketing for Apple why wouldn’t they do it. And there are tech influencers too so I don’t see the problem. They also pick people in different niches so it reaches people that don’t follow the tech circuit closely.
2026-09-12 00:54:31
1
wendy27364
Joy😁 :
Me too that’s how I found out.
2026-09-10 21:33:36
6
ridebikeslivelife
CJ :
Speed did a backflip with it. Apple lost the plot
2026-09-11 15:49:06
1
bysharnaya
Sharnaya :
1000000% agree with you
2026-09-12 06:57:19
0
sophiekmuir
SophieKMuir :
Absolutely!! This is new media and it’s all about engaging content and the right audience.
2026-09-12 08:01:28
0
euuugeeeene
euuugeeeene :
i agree, i do think its more how they are at said event that frustrates prople. like the us open, causing disruption during games should surely require people to read the room or at least research before attending. definitely agree and think there is space for them, and actually help bring so many audiences to these events and sports! love this take
2026-09-10 15:09:30
5
dvlankoe
N∀˥Λᗡ :
I've known about it for months.
2026-09-11 15:45:42
2
picasso_69
Picasso69 :
Never heard of her
2026-09-11 23:08:58
2
habibi_stephen
Stephen A :
I have no idea who you’re talking about
2026-09-11 20:01:35
2
elle.barker
Elle Barker :
yup
2026-09-11 12:22:17
3
flowersandrainreads
flowersandrainreads :
This isn’t a hard concept to grasp either! People just want to be bitter towards influencers
2026-09-12 00:47:24
3
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