@theshaderoom: Skincare entrepreneur Jon Richardson says California brand Güd Life Co. copied his Güde Life skincare company’s name, packaging, and slogans — an intellectual property attorney breaks down the trademark battle. Jon Richardson, known online as “The Skincare Bro,” built his Güde Life skincare brand from scratch in 2020, growing it to nearly $1 million in profit. In 2022, Güd Life Co. launched a nearly identically named sunscreen line — and Richardson says the similarities in name, marketing, and slogans are no coincidence, especially since the company filed a trademark application just two days after he began speaking out publicly. Intellectual property attorney Dayna Thomas joins #TSRInvestigates host @Justin Branker-Carter to explain why Richardson’s case may be an uphill legal battle since he never filed a federal trademark, relying instead on limited common law protections. Is this theft, coincidence, or something in between? Watch the full episode on YouTube 🎥
The Shade Room
Region: US
Thursday 10 September 2026 17:52:01 GMT
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Thic440 :
I really hope he obtain a patent and trademark
2026-09-12 12:51:54
214
chanelgarret :
We need a update please
2026-10-17 13:00:49
3
Stacey Black Studio 🖤 :
What am I missing? Just the name is slightly similar. Theres Guüd Skincare in the UK way started before 2022, how do we know he didn’t copy his from them. Sorry but this is what all businesses do, start off from an idea either organic or seen elsewhere.
2026-10-07 09:25:11
10
A M F E :
As long as he has proof he started first, regardless if hers was approved they will take it away and awarded it to him
2026-09-14 02:04:17
118
TikTok Community D :
By common law trade mark he should be able to win the trademark battle
2026-09-12 14:03:00
39
:
They so uncreative
2026-10-14 12:59:34
17
JoeLibralovePink🩷🩷 :
why they keep copying us I keep hearing of this stealing ideas and comtent is insane wow 😨
2026-09-10 18:05:04
106
nitalife624 :
Sooo…where is his link? bc we needs
2026-09-11 14:06:30
22
Stoic Bison :
2026-09-12 21:37:52
7
chanelgarret :
Luv this for him 🥰
2026-09-11 12:13:06
9
Ms Ann2450 :
Thank you for sharing this information
2026-09-11 14:15:00
6
Emmanuel Kipkoech :
hope you get justice coz i don't trust those goons in the government they are on her side
2026-10-21 20:02:21
0
❌ :
They always do they just like that Stephen King movie they always come back a horror movie🙏🏽🙏🏽
2026-09-12 08:47:26
2
TH_Mil :
Why can’t people be original??? 🤦🏽♀️
2026-09-18 00:48:45
5
👾GAMEOVERxJAY🎮 :
He has to blame his manufacture! They all do it! 😳
2026-09-10 22:14:33
8
mistermisterju :
He never bothered to trademark it. So his energy is misplaced.
2026-09-12 13:50:19
5
Blue :
Where can we find his stuff so we can support?
2026-09-12 06:42:20
3
user7257685281505 :
[Heartwarming][Heartwarming][Heartwarming]
2026-09-11 12:15:25
5
L.D_J :
@B R I C K get a load of this guy
2026-10-12 19:00:16
0
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