@mattrosenman: Rebranding @nutellausa to look like a healthy option, because the right branding can do pretty much anything. In the past, my “healthy” rebrands have leaned really bland and minimal, but there has been such a huge shift of healthier brands opting for fun branding, so I wanted to go in that direction. Lemme know what you think of this one!

ashley :

literally no one thought nutella was a healthy option 😭

LLJ𖣂︎ :

you can't just change the name😭 it's not Nutella anymore

Mroz2zek :

This reminds me of something...

becky wilkerson 🆘️ 🇺🇸 :

all brown. yellow looks too mustard-y

I just bought this account :

a lot of younger people won't remember, but when Nutella first came out there was serious belief in its health qualities due to the hazelnut nature. a lot of people were replacing peanut butter with having this on toast in the mornings and kids were getting it packed in their lunches

CalypsoD02 🦅🔵🔴 :

how do people think it's healthy

Eliyo :

looks like burgerking

Adriii :

I bet you can't make funfetti sound healthy😶‍🌫️

ToniXHM🇧🇦🇭🇷 :

nutella is nit the best chocolate spread imo, way too oily

Lyssa :

Yellow looks like Jif’s chocolate peanut butter. Tan is much better.

fave.jj.777 :

Nutella already tries to market itself as a health food. Have you not seen their commercials??

hazza🏌🏻‍♂️ :

'it's mostly sugar and oil'

box_overmyhead :

you should’ve done a sage green

🎭 𝓡\𝓧_♡⛤ :

Looks like vegemite

w0nderputz :

Have you ever tried to rebrand YooHoo?

hyperrealisticsans :

Green makes it Look Healthy

Hivryan :

genuinely crazy how this is legal

baremilas :

D𝙷𝙰𝙰𝙸𝙽 𝚁𝙾𝚈𝙰𝙻𝚃Y ❤️🦁 :

redbul

evie_D :

The yellows giving

🏹 :

Blue or butter yellow would have made it better

abhilasha 🇮🇳 :

No boy can reject me 😉😘

Bethany Elfering :

I want to see chocolate chip cookies, rebranded.

. :

and green

. :

Try pop tart