Eugene Healey | Brand/Culture
Region: AU
Friday 11 September 2026 02:00:08 GMT
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SSish0 :
I’ll watch this despite your bold tie choice
2026-09-11 03:35:20
843
Hannah Hauxwell :
Lots of words saying nothing.
2026-09-11 07:14:23
83
onikatanya14 :
Influencers era will go
2026-09-11 07:50:51
339
Belky Wara 🇨🇲 :
Find me. With every lesson drop fyp, thx
2026-09-11 22:35:28
0
lllllllllllllllltttttttt :
Hmmm, have to disagree here. For example, community collapse? Strong pass - offline IS the new online, and people crave togetherness. Also, brand messages showing up anywhere? It’s been the case for a decade.
2026-09-11 07:39:43
36
billysbone :
I like your coat so I’m going to follow you.
2026-09-11 22:00:28
0
OTB Social Media :
Say it louder for those in the back!
2026-09-11 21:33:37
0
I'mTiredOfAllYall :
If everybody's a content creator, who's going to be the audience? [Heartwarming]
2026-09-11 18:23:33
4
isabelle :
I'd argue that having ruthless brand guidelines is even more important now; because even though you cannot control which components of your media show up when, and even though you cannot control who your audience experience you through, you can have guidelines about what's actually being said. such that whichever way you are dissected, by whoever and whenever, the discussion should eventually return to who you are at your core. a cohesive and clear brand voice therefore becomes that much more important if you have less control about how you're experienced.
2026-09-11 03:32:16
94
ᨰׁׅꪱׁׅᥣׁׅ֪ժׁׅ݊ :
real life😅
2026-09-11 10:28:40
7
Bea Triz.vK 🇪🇺 :
What's your view on B2B? Because the environment is different but ultimately affected nonetheless.
2026-09-11 07:12:23
4
Erica (smiling + styling) :
Well media that is paid has to be advertise as paid otherwise it isn’t misleading. And if you want, earned media, people will have to know about you to develop an opinion, and that means paid media. And with social, depending on the platform, some of the best results come from social, but ultimately, I can see how owned media now needs to have a personality, and that can be improved upon, but at the same time, if it’s in your face all the time, it won’t seem authentic. So just like the past, owned media will always be the part that is the least viewed. Earned media is the best but, you can’t control it. The only thing you can control is making people aware of the product so that they experience it. And then developing a good product, but to be honest, in certain industries or categories, the quality of the product doesn’t matter that much. People buy it from Tiktok shop all the time, that is no different than a commercial or a pre-roll ad. It’s just much easier to make the impulsive purchase. But those TikTok shop videos are so crappy. I swipe immediately, and yet I’ve purchased a self tanner.
2026-09-11 18:57:47
3
ghonchos :
You’re like a brand psychologist
2026-09-11 04:07:48
102
Mande :
Post social..does this mean I no longer must be social?
2026-09-11 17:17:38
3
✧ 𝕿𝖊𝖓𝖉𝖊𝖗 𝕳𝖔𝖔𝕶𝖘 ✧ :
Im just going back to gorilla style flyers, stickers boots on the ground ✨
2026-09-11 11:31:15
4
Bougie Becks Down Unda :
Grabbing my pen and paper 📝
2026-09-11 03:11:03
8
Nick :
Interest based media
2026-09-11 02:46:16
46
Max Sandoval :
this is an ad....
2026-09-11 17:41:52
9
jonathandigsby :
asking as a copywriter—-how do you feel this impacts the necessity of a big idea in creative advertising?
2026-09-11 04:14:45
3
Geoffrey :
Interesting. Most companies have just adopted the traditional social media marketing model that won’t work based on what you’ve denoted here.
2026-09-11 14:51:13
1
Mouyyad :
Spot on
2026-09-11 13:45:07
1
Lemminggate78 :
Pure waffle 🧇
2026-09-11 07:37:06
1
YOLO.34 :
Yes TikTok more of this
2026-09-11 06:47:32
1
ninasays :
Taking notes 📝
2026-09-11 03:55:53
1
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