@courtneymcdcreative: This fashion brand was stagnate doing $20-30k months and convinced the ads were the problem. When we went through their numbers, the ads were only part of the issue. Their cost per sale had nearly doubled since in 3 months as a result of only running one “winning” ad and no creative diversity. That alone was bleeding money. Then there was their email. A clean list, great open rates.. yet they’d sent one campaign all year. A welcome series that stopped dead after a single email and abandoned cart set up wrong so it was losing people before checkout. That’s revenue they’d already earned just sitting there uncollected. and 24% of her revenue getting discounted away, quietly training her customers to wait for the next sale before they buy. Thats the thing with a brand at this level, it’s never one big dramatic problem. It’s a handful of leaks all at once, and the founder can’t see them because they’re too close to it, running the whole business on top of a full-time job. That’s exactly why we offer 90 day growth plans - we find every leak, the ads included, before you spend another dollar trying to fix just one of them. So if I went under the hood of your brand tomorrow, where do you reckon your biggest leak would be? #marketingagency #ecommercetips #ecommerce #socialmediaagency

Courtney 🧡 MCD Creative

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Friday 11 September 2026 02:16:19 GMT