@colintam._: Same app. Same users. One change to how you charge = 8x the money per download. RevenueCat studied 115,000 apps: free-to-download apps convert 2 of every 100 downloads, paywall-on-install converts 11 — and a year later the exact same share of people are still using the app (27% vs 28%). Nobody leaves. They just pay. Full breakdown in the video. #entrepreneur #buildinpublic #app #startup #marketing