@psychologyofads: We all have three versions of ourselves: → Actual self: who we believe we are today → Ideal self: who we want to become → Ought self: who we feel we should become The bigger the gap between our actual self and our ideal or ought self, the more tension we can feel. And great copy makes that gap visible. It shows you where you are now, where you want or feel you should be, and positions the product as the bridge. That’s why this works so well in advertising. Make sure to save this post for your next Facebook ad. #marketing #facebookads #advertising #facebookadstips #ecommerce

Josh | Psychology of Ads

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Friday 11 September 2026 10:38:53 GMT