@viviana.graphics: what if charlie from It’s Always Sunny in Philadelphia really sold his Kitten Mittons?🐈✨ my idea for the branding in very inspired by charlie’s original logo (iconic!!!) and his drawing style that we often see in the show! the type still has that playful and friendly aspect, but it’s bolder and more adaptable and scalable. the manipulations on the letters are inspired by the shape of real mittens! as for the illustrations, i captured a key aspect of the product that we hear in charlie’s commercials: the purpose of the mittens is to make less noise so i drew clouds, to make it look like the cats are floating ☁️ i’m super obsessed with the final results and i would definitely buy some if they existed ahah #designtok #graphicdesigner #branddesigner #brandidentity #itsalwayssunny

viviana ✷ brand designer

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Friday 11 September 2026 12:12:04 GMT