@ordnancesurvey: 🌱 The future of farming is being shaped by better data. When you're out exploring the British countryside, it's easy to forget that much of the landscape around you is working farmland, and that farmers are constantly making decisions about how best to manage it. With this summer's heatwave creating extra challenges, understanding what's happening on the ground has never been more important. That's where @soil.benchmark comes in. Supported by the Geovation Accelerator Programme, Tom and his team combine OS location data with environmental insights to help farmers make informed fertiliser decisions, improve soil health and build resilience for the future. 🗺️ Because the same data that powers the nation's maps can also help support the people who work the land.

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Friday 11 September 2026 17:00:50 GMT