@fastcompany: The US Open officially marks the end of the summer season in NYC, and with it comes social media's favorite seasonal cocktail: the Honey Deuce. But while the drink gained notoriety in a pre-social-media world, the cocktail space at the US Open exists in the era of a shifting fan base. Nick Mautone, the creator of the Honey Deuce, discusses how the cocktail's popularity is opening the door for more brands to tap into the social power of a signature drink. Click the link in bio for more. #fastcompany #usopen #honeydeuce

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Friday 11 September 2026 21:00:10 GMT