@wordswithbones: @Burger King has been having a lot of fun with marketing in Korea recently, and many other brands — big and small — should take note #branding #internationalbusiness #globalbusiness #FastFoodReview #koreanfastfood
fascinating how nostalgia is so beneficial for marketing
2026-09-13 06:40:08
72
eleanor :
when I lived in France a Burger King opened in the town I live and I got invited to the soft opening and the mayor was there. It was crazy, people dressed up to go to Burger King 😂 but you’re right, Burger King’s localization is crazy. The menu in France was verrrry different
2026-09-13 14:17:42
2
yoohoo :
I’m really surprised at how much you know about the local culture😂
2026-09-13 13:40:47
0
w33zel :
damn it’s cheap too. i was shocked at how many ppl ive met in korea that preferred BK over McDonald’s
2026-09-13 06:41:51
23
Hooy :
BK here briefly had this one White Feta Cheese burger with roasted cherry tomatoes and it genuinely was one of the best things on the menu, and I'm so passed it's gone now💔
2026-09-13 11:03:45
10
Lisa 🌻 :
filter going hard
2026-09-13 11:51:22
1
poke mesh :
so they did corporate but Korean ... got it
2026-09-13 08:20:11
0
Food Sack :
That’s quite clever. I like it.
2026-09-13 11:18:35
1
bluemongoose247 :
Yep. It was different when I went to Korea in 2023. I'm headed back this year and definitely intend to try a breakfast sandwich over there. Amongst the many other things. 😎
2026-09-13 11:36:28
0
kat ✨ :
in china currently, i'm gonna have to look into to localized BK here. hmmm i haven't even noticed it ever i don't think haha
2026-09-13 13:18:42
0
Maï :
ugh still junk food and they support genocide so no thanks.
2026-09-13 06:35:04
4
Yanush :
they never localised in my country and their burgers are shit. they're known for being a place for teenager, broke students and sketchy dudes in the night (the main reason i stopped going even for a bathroom because i didn't want to be assaulted)
2026-09-13 11:43:03
0
Eclipse moonlight :
Still doesn’t taste good
2026-09-13 09:02:24
0
Carrie Castillo⁷⊙⊝⊜ :
McDonald's breakfast in Korea sucks. They need to have McGriddles
2026-09-13 13:37:40
2
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