@_themerc2: 🍫 Ghana and Côte d’Ivoire grow over 60% of the world’s cocoa. So why are their farmers struggling to sell it? Cocoa prices collapsed by over 70% in just 14 months, while harvests were left rotting in the fields and 200,000 tonnes went unsold in Côte d’Ivoire. 🇬🇭🇨🇮 At the same time, corporations say they are using less cocoa and replacing African cocoa with cheaper palm-based fats. 🍫📉 Farmers absorb the losses while processing, branding and retail happen elsewhere. Ghana and Côte d’Ivoire have 60% of the world’s cocoa, yet less than 6% of the $130 billion chocolate industry. 🌍 The solution is clear: process African commodities locally, build African brands, serve African markets first, and sell to the world on African terms. ✊🏾 💭 But do you think African countries can realistically shift from exporting raw commodities to controlling the entire value chain? #Cocoa #Ghana #IvoryCoast #AfricanEconomy #CommodityTrap

THE MERC 2

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Sunday 13 September 2026 18:00:00 GMT