@colintam._: 1 out of every 7 people who stop paying for your app never meant to — their card got declined. RevenueCat (115,000 apps): 14% of App Store cancels are billing failures, not people quitting. Apple has a switch called Billing Grace Period that keeps them subscribed while it retries the card for up to 28 days. #entrepreneur #buildinpublic #app #startup #marketing