@thetimes: If asked about Schostal, which opened in 1870 and still keeps its wares in wood and glass cabinets, many Romans will say it is where their parents used to buy their very traditional smalls. But a quick look at social media reveals a huge buzz about the tiny store, which is fast becoming a mecca for influencers, Hollywood stars and singers, from Zendaya to Harry Styles to Lily Allen. In 2021, Schostal launched a website, the store’s first. Located near Via Condotti, Rome’s high-fashion shopping street, top designers would pop in to Schostal and bring along the celebrity clients they dressed. Word of mouth became social media buzz and revenue more than doubled between 2022 and today 🔗 Tap the link to read more 📸 Stephanie Gengotti for The Times #rome #fashion #italy #celebrity #pyjamas

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Monday 14 September 2026 11:00:11 GMT