@russellruffino: Nobody buys a course planning to abandon it. They buy in a moment of real intent, usually at night, usually after a day where something at work made them feel behind. Then they log in, and the first thing waiting for them is more to get through. More videos. More worksheets. Another password. Another item on the list of things they have not done yet. The intent was genuine. The format handed the entire job straight back to them at the exact moment they had least left to give it. If you run a program, you already know where this happens inside yours. Week three. The module everybody reaches before going quiet. That silence is not your clients failing you. It is information about the place where they need a person, and you can only act on it if you are actually watching for it. #coachingbusiness #womeninbusiness #smallbusinessowner #clientexperience #courselaunch

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