@foxnews: Sydney Sweeney's nearly nude sports betting ad is triggering a revolt from female athletes who say this is exactly the image they've spent years fighting against. Olympians and other competitors are posting their own montages from the track, pool and gym with a pointed message: "This is what a woman in sports looks like." They argue the Novig campaign reduces women to their bodies instead of celebrating the strength and ability it takes to compete at the highest level. But Sweeney appears to push back without saying a word, sharing ESPN "Body Issue" images of athletes who previously posed nude or semi-nude. The controversy is exploding online, but for Novig, all that attention may be part of the equation. Sweeney is an equity holder in the company, and its CEO says her endorsement is forcing the brand into the national conversation. @cbcottontv

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Tuesday 15 September 2026 14:23:31 GMT