@denny.kurien: Here’s how we branded this app & tech platform. It all started with finding the right name. A brand name shouldn’t just sound good. It should say something about the strategy behind the business. During the brand strategy, we explored 3 very different look & feel moodboards - and names within each world. 1. The Optimist gave us AllRyze, EverUp and BetterYet. 2. The Scholar gave us Upwrd, Furthr and BuildOn. 3. The Challenger gave us GoForth, WorthIt and OwnIt. Different names. Different energy. Different expectations of the brand. We eventually landed on WorthIt - because it works on two levels: investing in your own potential is worth it, and for employers, developing the people they already have has a measurable return. That’s why naming isn’t something you tack onto a branding project at the end. The right name comes out of understanding the audience, positioning, personality and story first. From there, we built the identity, app experience, website, advertising and everything around it. #branding #brandstrategy #brandnaming #techbranding #app

Denny Kurien : Branding

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Tuesday 15 September 2026 14:48:10 GMT