@p23africa: Twiga Foods was once one of Africa’s most celebrated startups, raising $200m. Now, its operating company is in administration. The story raises a bigger question for Africa’s startup ecosystem: can raising too much capital too early create problems of its own? More funding can accelerate growth, but it can also create pressure to scale before the underlying business model is ready. Twiga’s journey is a reminder that funding is not the same as sustainability. What do you think went wrong?
Well said! It’s the same reason I always advocate for a rigorous, process-first approach before layering on technology. At this stage, exceptional scenarios and failure points should be identified and addressed. Then validate the model before scaling it. Technology should accelerate a proven process - not help you scale an unproven one.
2026-09-16 13:32:36
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VintageKhoni_ :
I learn a lot from failure than I do with sucess.
2026-09-15 18:19:48
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gfk247 :
Owning the supply chain process was a bigger problem solved. My gut feeling is in a counting - the spending spree with so much cash available!
2026-09-15 18:56:13
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_SULTAN_ :
So was it better to get like a private logistics partner?
2026-09-15 18:13:29
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Jackie M :
Get the real stories from farmers themselves...who were delivering goods to Twiga warehouse....then you will understand the full stories....
2026-09-16 11:34:01
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ÀRÈMO ELUDIRE ISAAC :
we're building something similar to this and this video is insightful. Basically you scale what works and do a backward integration when you know scaling will bring positive profit.
2026-09-16 06:21:35
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Sam :
Please I'm building a B2B logistics similar to what SENDY was doing. Can you please do an insightful video on Sendy before going into administration? 🙏
2026-09-16 11:37:09
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streamtekbasket :
Supply & Logistics is a nightmare and simply having cash isn’t enough to crack it. Maybe they could have tried DODO, CODO instead of just COCO for both their warehouse and logistics side of things. It’s really sad to hear startups shutdown fully or partially.
2026-09-16 10:26:27
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es :
I love your content man 😎
2026-09-15 18:39:04
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@ clever mavanza 5 :
True Sir .I thought of this idea in 2014 .I dumped it because complexity and slim margins.
One metric to zoom in is margin. Amazon had to make films to stretch the margin. Accounting is a mirror that does not tell the whole picture. Businesses die because of lack of oxygen of cash. Too much investment locks capital . That's why big businesses by structure , not just product.
2026-09-15 18:44:20
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