@cwdesignstudioo: I used to think I needed to appeal to everyone to get more clients 😭 But the more specific I became about who I wanted to work with, what I wanted to be known for and the problems I wanted to solve, the more the right people started finding me. More content wasn’t the answer. Clearer positioning was. ✨ And I see so many hair, beauty & aesthetics founders doing the same thing by trying to speak to everyone and wondering why their dream clients aren’t connecting. If you feel like your brand might be doing this too, DM me “AUDIT” and I’ll take a look 🤍 #AestheticsBusiness #BeautyBusinessOwner #luxurybranding #brandstrategy #branddesigner