@russellruffino: 8 booked calls to land one client. That's what you get when half the people show up and one in four of those says yes. Run better ads and you get more calls. You still need 8 of them for every client. Now fix the offer so the right people book, and more of them show. Fix the call so more of them say yes. Move the show rate to 3 in 4 and the close rate to 1 in 3, and you need about 4 calls per client. That's half the calls on exactly the same traffic. And price only moves when the program has earned it. Charging more for the same delivery is how you end up back in the ad account wondering what broke. Before you touch the next campaign, pull your last 20 calls and check who was actually on the other end. #salesconversations #pricingstrategy #coachingbusiness #businessgrowth #onlinecoaching #clientattraction #womeninbusiness

Russ Ruffino: Business Mentor

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Tuesday 15 September 2026 19:30:47 GMT