@genamarie.co: 👉🏼DM me the word GROUP to get into my virtual curl coaching program before enrollment closes after September 15. Your hair only needs four things. Clean. Moisture. Prep. Hold. That's the moisture-hold balance framework. Everything in your routine fits into one of those four steps, and most people are overcomplicating the middle two. Cleansing gets your hair clean. Conditioning softens and detangles. Prep is about manageability, slip for styling, heat protection if you need it. Hold is what makes your style last so you're not redoing your hair every day. The place most routines get out of balance is step three. Curl creams, foams, mousses layered under gel. That's where the conditioning load gets heavy and hold starts to suffer. That's where we start. Then we work backward. My clients use fewer products, spend less money, and get better results. 👉🏼 Enrollment in my virtual curl coaching program closes September 15. DM me the word GROUP to get in before it closes. #curlcoach #curlroutine #wavyhair #curlytips