@nancy.musefunnel: Meet 'diary entry' marketing.How Chriselle Lim’s @phlurfragrances turned heartbreak into a viral perfume and a dead brand into a projected 175M businesses…and why your product description should sound more like a diary entry 📝🥹 #businessowner #business #businesstips #businessstrategy #beautybusiness #businessmarketing #beautymarketing#womeninbusiness #womenentrepreneur #entrepreneurship#beautyfounder #fragrance #perfumebrand #brandstrategy #brandmarketing #marketingtips #marketingstrategy#socialmediagrowth #socialmediamarketing #influencermarketing #influencertips #creativebusiness #creatoreconomy #businesscommunity

The Brand Whisperer
The Brand Whisperer
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Region: VN
Wednesday 16 September 2026 12:31:21 GMT
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blisspointlarchmont
BlissPointLarchmont :
Chriselle Lim and Ben Bennett 🐐
2026-09-17 17:21:44
0
_pp2455
_PP :
But non of them smell good. 😩😩😩
2026-09-16 13:48:23
113
nisaverse5
nisaverse :
Story telling is a million dollar business
2026-09-16 13:38:54
131
lilacsana
寧 :
wanted to like phlur so bad but like ...
2026-09-17 01:02:22
2
steezyfilez
Majin.buuty :
I find her such a fascinating person bc I believe her first moniker on here was "rich mom", then she got divorced and thats all people talk about with her years and years later. I feel like its such a restrictive narrative either way. :/
2026-09-16 18:29:20
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vkng.wmn
VkngWmn :
its called ROMANCING THE MERCHANDISE
2026-09-16 13:48:58
125
natewaikato
Nate Waikato :
Such an awesome concept!
2026-09-17 09:05:06
3
user294727174
user294727174 :
Omg i had no idea it was hers, i dont really keep up with her since youtube (around ~2015) but i vaguely remember seeing her video crying about her divorce and something not going right with her business. Does anyone know the whole story
2026-09-17 11:08:50
2
theplanningroom
The Planning Room :
The “missing person” framing is such a sharp way to explain brand awareness—people can’t buy what they never notice. Congrats on the sold-out momentum ✨
2026-09-18 14:54:26
0
iobservethingshere
iobservethingshere :
Should’ve just called it Now Divorced
2026-09-16 16:42:01
2
jesss.clay
Jess Clay :
I’m so obsessed with the brand. The scents are so lush
2026-09-16 15:22:09
7
williams.vanderbi
Williams :
I used to just watch people talk about dropshipping. Now I’m running my own store and learning from every order.
2026-09-17 00:58:32
2
parkjihoonsmole
teume :
That's her brand?!! All of the body/hair mists smell damn good
2026-09-18 00:59:26
0
kylaknowss
Kylaknows :
So someone handed her the company?
2026-09-16 22:07:00
2
bagatsing.nicole
Nicole :
i love her business story! great analogy
2026-09-17 10:25:13
1
nahnakay
nahna 🐰 :
this is my current favorite!
2026-09-16 13:51:36
1
kcmpbll0
kcmpbll0 :
It’s truly just an iconic scent
2026-09-16 20:06:37
1
nnnnnnnjl60
nnnnnnnjl :
tbh untill the story behind drunk elephant keep capting my attention
2026-09-16 18:31:38
0
robbiemacsocial
Robbie Mac social :
Wow, what a fantastic looking woman. Sounds like she was a great business woman as well.
2026-09-17 15:42:09
1
theplanningroom
The Planning Room :
This is such a smart example of turning founder story into a marketing asset—the diary-entry framing makes the brand lesson feel so memorable ✨
2026-09-17 02:49:05
1
deesthirty
Dee’s |Toronto :
I love phlur vanilla ..
2026-09-16 20:55:11
1
thebkidzfranchise
Building Kidz :
Emotional storytelling is what separates a commodity from a brand that truly resonates with its community.
2026-09-18 15:59:57
0
richardgoldsmith4
Richard :
My AI dropshipping store finally started bringing in sales.
2026-09-17 02:37:44
2
wtffmaii
wtffmaii :
It stank
2026-09-17 22:00:04
0
mdnghtstarz
🤩 :
Isn’t she the one who bragged about having dinner with some Qatar Royalty or someone related to them, while there’re articles/news about Qatar has been using modern sl@ves during that time
2026-09-18 00:25:04
0
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