@dsmfirmenichfine: “A thought, a word, a reason to create — caught on camera. At Ananké, our exhibition at the Maison de Victor Hugo, we asked visitors to write the answer to one simple question directly onto the lens: what compels you to create? A question Victor Hugo explored through his writing. A question that lives, too, in every fragrance Nathalie Lorson creates, in every design that Lucas Huillet builds or artistic project that Alexandre Helwani imagines. Their answers were as personal and as varied as their stories — yet each revealed something universal: the need to express, to connect, to make something that outlasts the moment. And you? What is your Anankè? #ParisDesignWeek #Ananke #wearedsmfirmenich #Perfumery #OlfactoryDesign

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Wednesday 16 September 2026 13:12:49 GMT