@otis.kelley: The fastest way to lose users isn't a bad app — it's a bad first impression. Day 2 of the Founder Series: building the onboarding flow 👇 📉 77% of new users are gone by day 3, and 25% of apps get deleted after one use 🎯 Good onboarding lifts day-1 retention from ~25% to 40%+ (a 50% jump) 🚫 44% of users quit when you ask for too much upfront ⏱️ My rule: get users to their first win in under 60 seconds Same app, better first impression = way more users who stay. Is your onboarding under 60 seconds? 👇 #buildinpublic #foundersjourney #appdev #indiehacker #ux

Otis Kelley

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Wednesday 16 September 2026 15:37:59 GMT